The Company

CLARENA is an innovative manufacturer operating in the professional cosmetics sector. The company specializes in the service of cosmetic salons - supplying professional cosmetics and specialist equipment for treatments, micro pigmentation apparatus, and SPA equipment. In addition to professional preparations for cosmeticprocedures, CLARENA also offers cosmetics for retail customers, which are available exclusively at Company Sales Centres and cosmetic salons working in cooperation with CLARENA.

CLARENA was founded in 1998 by Patricia Popławska. The company grew constantly with the growing market, expanding to meet increasing sector needs and increased brand popularity. Initially employing 3 people, the company now has over 130 employees and co-workers servicing over five thousand cosmetic salons nationwide. Company turnover has also increased regularly. Turnover in 2007 amounted to 17 m PLN, in 2008 - 27m PLN, and in 2009 - 33m PLN. CLARENA conducts intensive activity connected with expansion in overseas markets, exporting its products to the United Kingdom, Ireland, Romania, Spain, Russia, Germany, Czech Republic, Norway, Belgium, Bulgaria, Portugal, Holland, Ukraine, Belarus and also Hong Kong.

CLARENA has a distribution network covering the whole of Poland comprising 20 trade consultants and 7 regional partners, who manage their own sales networks. CLARENA runs 4 Training and Sales Centres, in Wrocław, Warsaw, Cracow and Szczecin. Each and every client can count on expert advice and full information.

In addition to cosmetics and equipment sales, CLARENA is also active in education. The company is intensively developing its educational activities. CLARENA training centres in Wrocław, Warsaw, Cracow and Szczecin address their services to professionals as well as anybody wanting to train for a new profession. In 2007 the company opened Poland’s first postsecondary school with the innovative specialization of Micro pigmentation. In 2009 the school’s curriculum widened to include Podiatry. CLARENA also has a wide range of training to offer, issuing almost 300 vocational certificates monthly for completion of training, and training sessions organized by the company are attended by over 4000 people annually.

CLARENA sells two product brands:

• Clarena – professional cosmetics face and body skincare, used and recommended by cosmetic salons,
• Rubica – specialist equipment and apparatus for salons.

The company has been awarded the international ISO 9001:2008 certificate.